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Why Complaining About Tariffs is the Wrong Game, Roche to invest $50 billion in US to avoid Trump tariffs, create 12,000 jobs

USA and China Trade Conflict
USA and China Trade Conflict

Introduction

Tariffs are the talk of the town. Too many businesses — women-owned and otherwise — are grumbling about them. But while the complaints echo, global giants are quietly taking decisive action: they’re moving operations, investing billions, and creating jobs right here in the U.S. The scoreboard doesn’t lie — and Michigan isn’t even on it.


The Big Moves (Proof on the Ground) Complaining About Tariffs is the Wrong Game


  • Roche is putting $50 billion into U.S. facilities over five years, adding 12,000 jobs across states like Kentucky, Indiana, and California 【Reuters†source】.

  • Roche again — doubling down with a $700 million drug facility in North Carolina 【Reuters†source】.

  • GE Appliances is shifting production from China and Mexico back into the U.S. with a $3 billion investment, targeting Alabama, Georgia, Kentucky, and South Carolina 【AP News†source】.

  • Volvo Cars is expanding in South Carolina to build hybrid models domestically 【Reuters†source】.

  • Fujifilm just opened a $3.2 billion biotech plant in North Carolina, strengthening U.S. pharma supply chains 【Axios†source】.


Notice what’s missing? Michigan. Despite its deep manufacturing heritage, none of these headline investments are landing there.


Five Ideals to Adopt


  1. Opportunity over Obstacles – Tariffs aren’t walls; they’re signals to pivot.

  2. Local Leverage – Use your region’s strengths and supply chain roots as a launchpad.

  3. Bold Action – If multinationals can invest billions, you can scale up your lane.

  4. Collaboration over Isolation – Build alliances across industries, not just within your own. Complaining About Tariffs is the Wrong Game

  5. Voice with Vision – Push for incentives, infrastructure, and policies that make your state and your sector irresistible for onshoring.


Five Action Steps for All Businesses


  1. Audit your supply chain: what can be localized or diversified?

  2. Seek out partnerships with companies planting new U.S. roots.

  3. Reframe tariffs as your competitor’s problem, not yours.

  4. Lead community coalitions to attract investment to your state.

  5. Tell a bigger story: position yourself as the go-to partner in the new U.S. manufacturing wave.


Conclusion

Tariffs aren’t going away. But complaining won’t win contracts or create jobs. What will? Aligning with the billions being poured into U.S. factories, labs, and communities. Michigan may be absent today, but that doesn’t mean its businesses — women-owned, minority-owned, veteran-owned, or otherwise — should be. The question isn’t if you can adapt. It’s whether you’ll take the opportunity now, or keep watching from the sidelines.


📚 Resources & Authority Links Today’s Authority Sources: Roche $50B Investment, Roche $700M NC Facility, GE Appliances $3B Investment, Volvo SC Expansion, Fujifilm NC Plant


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