Is it your turn to scale your business?
- Rose Odette
- Jun 16
- 2 min read

đ Why Playing It Safe Is the Fastest Way to Get Stuck
Introduction: Second-stage companies arenât babies anymore â theyâve survived the start-up storm. But let me be real with you: surviving isnât scaling. And if your teamâs playing not to lose instead of charging to win, you're already behind.
The Problem: So many founders hit that $3Mâ$10M mark and stall. Why? Because what got you here isnât even close to what will get you to $100M. You canât scale with duct tape and âgood enoughâ hires. You need strategy, accountability, and a war cry louder than your competitorsâ excuses.
The Five Ideals:
Market Focus Beats Hustle:Â Narrow your niche. Dominate. Donât just âserve.â Own.
Systems Arenât Sexy, but Theyâre the Secret:Â Scale breaks chaos. Precision wins.
Revenue Powerhouses Are Built, Not Found:Â You attract whales by thinking like one.
Your Leadership Team Must Be Olympic-Caliber:Â No seat-fillers. No coasters. No ego.
Relentless Beats Clever:Â Every. Damn. Time.
Five Action Items:
Audit your top three revenue streams â are they scalable or stagnant?
Fire one underperforming product, process, or person this week.
Hold your next team meeting with metrics, not feelings.
Read your calendar out loud. If it doesnât scream âgrowth,â fix it.
DM me the word BULLÂ if youâre finally ready to break through the second-stage fog.
Conclusion: Youâre not here to plateau. Youâre not here to play business. Youâre here to charge. Iâve built companies past $100M. Iâve coached founders out of purgatory and into performance. If youâre serious, Iâll show you what relentless looks like.
đ My book, Charge Like a Bull, is the first step. Working with me is the next.Letâs go.
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